Prepared for Vanessa and Greg by Eric Berg, crush · Download the PDF
Proposal 030 · 8 October 202601 Where we started
What we built it around.
- 01
It all starts with Jane Dough.
Your About page already says it best: “It all starts with Jane Dough; our voracious starter.” Option 1 sets that line on your own black bench, standing on the same edge as your loaf and reflected in it the way the loaf is.
- 02
Fresh Bread Fridays.
Option 2 is your week. A live calendar runs across the bottom with Friday rising out of it, your engraved Jane’s dough crate standing in it, and the Friday shops on Salt Spring and around Victoria written in.
- 03
Every reason, in the loaf.
Option 3 cuts your seeded sourdough open: the starter, the 48 to 72 hour ferment, flour stone-milled at Millstone Farm, and a facility that is 100% gluten free. Every option keeps Where to buy one tap away.
Proposal 030 · 8 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your customers and the shops that carry you, so the people who already buy your bread hear about the new site from you.
- 04$1,495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your bakery, so shops and customers can call a number while your hands are in the dough. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 7 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 030 · 8 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your domain.
- Days 1 to 7
We finish the site
We build out the remaining pages. You see every page before anything goes live.
- Launch
It goes live
The site goes up on your domain, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch (local rate) | $1,800 |
| To start, when you say go (50%) | $900 |
| When the site goes live | $900 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $895/mo |
05 What you own
- The site, the domain and every file, in your name.
- Hosting is included.
- No commitment on anything monthly.
Cancel anytime; the site stays yours.
add-on
Or all four, together
$997/mo$1,938
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $941/mo. No commitment, cancel anytime.
Proposal 030 · 8 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 7 November 2026.
Your pick01The starterSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co